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Gabrielle Chanel. Fashion Manifesto

Updated: Jun 11

“MAY MY LEGEND PROSPER AND THRIVE. I WISH IT A LONG AND HAPPY LIFE!” Gabrielle Chanel
Gabrielle Chanel. Fashion Manifesto
Portrait of Gabrielle Chanel. Adolph de Meyer, 1927. Illustrated London News Ltd/Mary Evans

About Gabrielle Chanel


The journey of Gabrielle Chanel into the world of fashion started as a milliner. A Paris apartment on Boulevard Malesherbes was where she started selling hats in 1909. This was just the beginning.


In 1910, Chanel moved to 21 Rue Cambon. The move laid the foundation for the fashion empire. From hats to clothing, the brand grew fast. She opened a boutique in Deauville in 1912 and a couture salon in Biarritz in 1915.


Chanel's minimalist designs challenged the ornate and overly decorative fashions of the time. She used flexible materials, drew inspiration from men's clothing, and prioritized comfort. Rich clients of chic beach resorts loved this style.


Chanel wasn't just a fashion designer, she was a revolutionist. When women's roles in society changed after World War I, Chanel paved the way for a new way of dressing women.


Chanel's style evolved constantly throughout her career based on simplicity and elegance.

Visit the Victoria & Albert Museum in London to see Gabrielle Chanel's evolution up close. The Fashion Manifesto Exhibition starts September 16. There's never been an exhibition dedicated to Gabrielle Chanel's work in the UK before.


Gabrielle Chanel Victoria and Albert Museum Exhibition
Gabrielle Chanel. Fashion Manifesto, Victoria & Albert Museum

The exhibition starts with a photo of Chanel's first boutique, where she got her start. We can say that the 29-year-old version of the designer doesn't match Coco, the queen of elegance. She doesn't wear sparkly tweed jackets or pearl jewelry, but her strong stance is obvious. The exhibition will be fun for those who want to know more about her, from the beginning to the end.


South Kensington, Victoria & Albert Museum

Price: 24 pounds



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